Dairyland Protein Sale Visuals


The Dairyland Protein Sale features just shy of 170 head of Registered Jerseys, mostly cows and bred heifers. The sale will be held in Janesville, Wis., at the Rock County 4-H Fairgrounds on Friday, October 5, beginning at 11:00 a.m. (CDT).

Dairyland Catalog


Heifer Video

Consignments – In Pictures:

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JMS Fall Sale Consignments WANTED!

The fall sale season will be upon us quickly and we are looking for your consignments! We have several regional sales and elite national sales for you to consider putting your herd’s best!

Please turn your lists of quality production based cows, nice replacement heifers, notable cow family members, superior type, and/or genomic tested prospects in to your area representative or the JMS staff. We would be happy to help you market your Jersey genetics!

These consignments will be needed soon, as the first sale of the fall season.

Jersey Journal Ad deadline: July 20 |  CATALOG deadline: August 1


Jersey Journal Ad Deadline: July 20  |  CATALOG deadline: August 17


Top of the World Sale features the nation’s elite, and the Dairyland Production Sale features the region’s best production based Jerseys.

Jersey Journal Ad Deadline: August 12  |  CATALOG deadline: August 22


Jersey Journal Ad Deadline: August 12  |  CATALOG deadline: September 15



Pot O’ Gold consignments are all genomic tested. AJCA will pay for 3 tests of POG nominees, and they will need to be submitted to the labs BEFORE Sept 1.

Jersey Journal Ad Deadline: September 12  |  CATALOG deadline: September 12


Also Announcing:

Dairyland Protein Sale Concludes

The Dairyland Protein Sale was held in Janesville, Wis., on October 6, 2017.  A group of milk cows, dry cows and bred heifer, totaling 69 head, averaged $2,087.

Buyers hailed from CA, KS, MI, TX, WI and Canada, with Adrie Vanderjagt, Tx., as the volume buyer with 27 head.

Ryan Gartman, Cedar Grove, Wis., bought the high selling lot of the sale, Lot 31. JX Heartland Stormy Tamira {5}-ET was consigned by Duane & Debra Phillips of Golden, Ill., and sold for $3,050.


Dairyland Protein Sale Visuals

Click for Catalog Information Site

The Dairyland Protein Sale will take place in Janesville, Wis., on FRIDAY, October 6 at 11:00 a.m. (CDT). It is held at the Rock County Fairgrounds in Janesville, Wis.

Dairyland Catalog  |  Dairyland Flysheets  |  SALE UPDATES

Close to 70 head will be selling and picture galleries and video links are available now.


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Dairyland Protein Sale Catalog ONLINE

Click on Banner for access to DAIRYLAND PROTEIN SALE Online Catalog Page

The Dairyland Protein Sale is a part of the World Dairy Expo Jersey activities, and is held at the Rock County Fairgrounds in Janesville, Wis., less than an hour from Madison, Wis. Sale day is FRIDAY, October 6, and the sale will begin at 11:00 a.m. (CDT).

Check out the online catalog now.

Dairyland Catalog (pdf).

Dairyland Protein Sale Wrap-up **Edited

TOW Dairyland Banner

The Dairyland Protein Sale concluded a great week in Wisconsin, highlighting the Jersey breed and all she has too offer. Breeders enjoyed a great International Jersey Show, where the grand champion Jersey was later named SUPREME of all the breeds. The Top of the World Sale had one of its best years on cattle quality and sale average. And, the Dairyland Protein Sale ended strong also.

The sale averaged $1752.50 on 160 head of milk cows, bred and open heifers, and a newborn.

In a previous post version, we incorrectly noted that Kyle Burk, Mo., purchased the high selling lot of the sale, Lot 4. Consigned by Gerald Laufenberg, Wis., the milking “Irwin” daughter sold for $2275 and was the SECOND TOP SELLING Jersey of the sale.

The TOP SELLING LOT at the Dairyland Protein Sale was actually Hillview Chili Lea, Lot 185, from Chris Sorenson, Wis. She was purchased for $2,525 by Rodney Cooley of Oklahoma.

The volume buyer of the Dairyland sale was Jenny Toberman, Prairie Du Chien, Wis., with 48 head. Including Jenny, there were 13 different buyers from four different states, including Missouri, Ohio, Oklahoma, and Wisconsin.

Thank you to the consignors for putting in great quality cattle. Bidders and buyers, thank you for your participation in the 2016 Dairyland Protein Sale and best wishes on your new Registered Jerseys!