Pot O’Gold Sale

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The 60th Pot O’Gold Sale will take place in Louisville, Ky., on Saturday, November 4 at 4:30 p.m. (EDT). The event is a part of the many Junior Jersey Breeder events taking place at the All American Jersey Show that day. This year’s sale is presented by Cow’s Match Jersey Blend, Land O’Lakes Animal Milk Products Co., and will take place in the Newmarket Hall location. The sale will also be broadcast on JerseyAuctionLive.com for LIVE viewing and bidding.


RULES for the sale: Because the Pot O’Gold Sale is a Junior Jersey Breeder event, there are a few rules for purchasing. The full list can be seen in the 2017 POG Catalog.

  • Animals in the Pot O’Gold Sale can only be purchased by juniors between the ages of 7 and 20 (inclusive) on January 1 of the sale year, who reside in the United States or Canada. A junior may only purchase one POG calf per contest year.
  • This is a production contest, and the awards for the 2017 Pot O’Gold Sale will be presented in 2020. Again, information on records and testing eligibility are in the 2017 POG Catalog

Take a look through the sale line-up to add your next Jersey in your herd, build a solid base of genomics, production, type and genetics! All heifers are genomic tested, with some having preliminary numbers announced at the sale. (Pan of sale line-up)

Updates and a sale order will be posted on Saturday before the sale.

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All American and Pot O’Gold Sales

Pot O’Gold Sale
Click on Banner for Catalog Info Page…

The 60th Pot O’Gold Sale will be held in Newmarket Hall, Kentucky Expo Center, in Louisville, Ky. This sale boasts of all genomic tested heifers, for ONLY Junior Jersey Breeders to purchase! Many good herds and great breeders started with investments from this production based sale, with great type and cow families represented as well. Browse / print / request a catalog HERE.

The sale will be held on Saturday, November 4, 4:30 p.m. (EDT) as part of the Junior Jersey Breeder activities and events at the All American Jersey Show.

2017 POG Catalog

All American Sale Catalog Information Page…Click on Banner

The 2017 All American Sale is the 65th anniversary for the prestigious event, held during the All American Jersey Show events and festivities in Louisville, Ky. The sale is Sunday, November 5, 4:30 p.m. (EST) and is in the West Hall of the Kentucky Expo Center. As tradition shows, cow families, great type, notable production, and everything every Jersey breeder could want is part of this sale!

The catalog can be downloaded, browsed through, printed or requested for mailing HERE.

2017 All American Catalog | Lot 62 Flysheet

Take a look as some of the cow families who have consignments in this sale!

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Click on Banner for more information about the bulls being syndicated at the 2017 All American Jersey Sale

Fall Sales are approaching

Cataloging for the Southeast Jersey Invitational (formerly Dixie Invitational) will begin on THURSDAY, August 10. Consignments, especially any for the tie-up portion, must be turned in promptly.
In this year’s sale, we will be having a tie-up portion featuring approximately 30 head of high quality show prospects and genomic animals. The other portion of the sale will be commercial cattle that will be housed as we have done in the past. Milk cows will be in one group and the heifers divided and housed by age and pregnancy status. Thank you to Her-Man Jerseys and Sunny Day Farm for hosting the sale.

As manager of the sale, JMS wishes to invite you to participate in this volume production sale. The deadline for consignments to the Mid-Atlantic Fall Jersey Classic sale is August 16. The New York and New England area sales were held in the spring only for the 2017 sale season. This early fall sale will create a place to market quality Jersey heifers from and within the eastern United States. Thank you to the Craig Rhein Family for hosting this sale.


Jersey Marketing Service (JMS) will once again manage an elite sale of the breed’s most marketable individuals at the Top of the World Jersey Sale in conjunction with World Dairy Expo. The sale date and time for this year is Wednesday, October 4 at 4:30 p.m. (CDT).
Cap off the Jersey event-filled week in Janesville with the 15th Dairyland Protein Sale, on Friday, October 6 at 11:00 a.m. (CDT). Please consider supporting this sale with good quality animals that you want to market.
The deadline for the Top of the World and Dairyland Protein Sale catalogs is August 22.

Please consider consigning to this well attended fall sale with quality, production Jerseys that you want to market. Cheese plants in Ohio are strongly encouraging their suppliers to increase components, thus creating greater demand for Jersey cattle. The deadline for the Ohio Fall Sale catalog is September 9.

Jersey Marketing Service would like to invite you to be a part of the most prestigious Jersey sale in the world!
Heifers must be born between July 1, 2016 and March 15, 2017. All heifers in the Pot O’Gold (POG) sale will be genotyped, and their dams must be scored at least VG-80%. AJCA will pay for three genomic samples to be nominated for the POG Sale. Samples need to be received at the lab before August 1st to meet the September genomic evaluation deadline and to be in the catalog.
We are looking for the best our breed has to offer. We want to select cattle from tremendous cow families that have consistently excelled in production and type. By striving for the very best from your breeding program we can continue to attract new and old Jersey enthusiasts from all over the world.
Help us make this annual event the best one ever by consigning one of your top Jerseys to the 2017 All-American & POG Sales! DEADLINE FOR THE ALL AMERICAN & POT O’ GOLD CATALOGS IS SEPTEMBER 16.

Pot O’Gold Sale Concludes

pogtile16The Pot O’Gold Sale is part of a packed full, eventful junior day at the All American Jersey event in Louisville, Ky. Tonight’s sale featured 31 lots of genotyped heifers for junior Jersey breeders to add to their herds. Each lot purchased has a percentage of her selling price put towards the “Pot O’Gold” moneys awarded at the end of this group of heifers’ first lactation.

On 31 head, the sale averaged $4,103.23. Bidding was lively between the crowd in Newmarket Hall and the internet viewers at home.

Lot 10P – Ahlem Harris Havs 48332 {5}-ET was consigned to this youth sale by Ahlem Farms Partnership in Hilmar, Calif. Thaine, Bradin and Caylee Bjelland of Gillett, Wis., invested in this great heifer for $10,400.

LOT 10 - High Selling Pot O'Gold Heifer
LOT 10P – High Selling Pot O’Gold Heifer

Another California supporter, Sunwest Jersey Dairy, consigned the second high selling heifer, Lot 25P – Sunwest Nitro Kilowatt V1837. She travel back to the same area of the country, to Camille Herrera’s home in Hilmar. Camille purchased this Pot O’Gold heifer for $7,500.

Lot 25P - Second High Seller
Lot 25P – Second High Seller

A third California Jersey breeder, Jim Quist, consigned the third high selling heifer of the evening. Lot 1P – Jars of Clay Daybreak Bryna II-ET sold with a donated share of Jars of Clay Boaz-ET, a syndicated bull in this year’s All American Sale. For $7,000 Robert Graves of Dundas, Ill., invested in a well known cow family!

Lot 1P - 3rd Top Selling Pot O'Gold Lot
Lot 1P – 3rd Top Selling Pot O’Gold Lot

Collin Wussow of Cecil, Wis., was the winning bidder on D&E Harris Violet 16167 {5}-ET from D&E Jerseys in Dalhart, Texas. The final bid on this heifer was $6,700.

Lot 6P - 4th High Seller in the 59th Pot O'Gold Sale.
Lot 6P – 4th High Seller in the 59th Pot O’Gold Sale.

We would like to thank the buyers and the bidders, as well as the consignors to this 59th Pot O’Gold Sale. We would also like to thank our sponsor who helps make this evening’s event happen, Jersey Blend Cow’s Match Calf Growth Formula!

Thank you to Cow's Match for their generosity in supporting our Junior Jersey Breeders and the POG sale
Thank you to Cow’s Match for their generosity in supporting our Junior Jersey Breeders and the POG sale

Pot O’Gold Consignments: In Pictures

Pot O'Gold Sale, November 5, 2016 at 4:30 p.m. (EST). Click on picture for catalog.
Pot O’Gold Sale, November 5, 2016 at 4:30 p.m. (EST). Click on picture for catalog.

Pot O’Gold Catalog  |  POG Update Sheet (Be sure to pay attention to the Official Calfhood Vaccination designations, IF your state requires this tattoo.)

Over 30 genomic tested, production based Jersey heifers are in the Pot O’Gold (POG) sale, Saturday, November 5 beginning at 4:30 p.m. (EDT). The sale will be in New Market Hall in Louisville, Ky’s Expo Center. The sale will also be broadcast on JerseyAuctionLive.com for LIVE bidding!

This is a Junior Buyers Only sale, and many Jersey breeders in the US have started their herds from this same sale in the past 58 years!

Take a look at the POG Consignments, in pictures. For a video of the consignments on the move, click HERE.

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